This research aims to understand why some gray whales—especially mothers and calves—choose to interact with humans and how these encounters influence their behavior, social relationships, and health. We will provide insight into mother–calf social dynamics both naturally and during human contact, and conduct the first behavioral analysis of gray whales in Ojo de Liebre using drones to evaluate the impact of whale-watching on this key breeding and nursing ground. By identifying which individuals engage with tourists, how social networks change in the presence of boats, and whether these behaviors carry energetic costs or benefits, we seek to generate science-based recommendations to guide responsible whale-watching and support community-inclusive conservation.